Large organizations have several resources and huge set of customers, which helps to gather data and make informed pricing decisions. Coming up with a rational product pricing is a daunting and challenging task. You need to gather as much data as you can from different sources like four sources: industry benchmarks (e.g. AVC, ARPC), competitive analysis, economic value (incremental revenue, reduced costs or productivity gains) and market research. The truth is, none of the facts provide a single source of truth but needs to be taken together across all qualitative and quantitative analysis your team does.
Pricing
Most companies fail not because they don’t have a product strategy but because they don’t have a pricing strategy.
Most companies and products, if not built based on the foundation of the Price – Cost = Profit, sooner or later they are doomed to fail.
We help you analyze the existing pricing structure and methodology,
and help you to optimize the revenue opportunity.
