EduTech : Up-skilling and Learning Product

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Customer Situation :

It is important to re-energize educational materials to create new experiences and use a competitive analysis of similar companies in the market. The company’s mission is to re-energize existing educational materials and create new learning experiences that expand educational opportunities and career placement. The company brought in considerable education content from multiple universities and colleges. However, the company is looking to monetize what they had.

Solution Approach:

We did a competitive analysis of similar companies in the market and realized the importance of the partners and various distribution channels. Worked with founders on the pricing strategy for the in-house, partner and customer content and licensed content. We hope you see the benefit to re-energize educational materials to create new learning experiences.

End Result :

  • iconCreated operational plan within 60 days to host and distribute content via an LMS system.
  • iconExperimented the value-based SaaS pricing for B2B customers. Helped keep marketing efforts focused on Twitter, Facebook and LinkedIn platforms.
  • iconProvided highly valuable insights on the industry trends and high demand skills such as Internet of Things, Machine Learning, Big Data, User Experience and Agile Development methodologies.

About the Author: Suresh Madhuvarsu is a serial entrepreneur and investor. He is the Managing Partner of Product10x Accelerator, a SaaS accelerator that helps founders build and launch successful startups. He is also the Co-Founder and CEO of Salestable, a purpose-built sales readiness platform for SMBs.

Suresh has over 20 years of experience in the technology/SaaS industry. He is a 4x founder with 2 exits. He is also an active angel investor and mentor to early-stage startups. Suresh is passionate about helping entrepreneurs build successful businesses. He believes that technology can be used to solve real-world problems and improve people's lives.

About Product10x: Product10x is a SaaS accelerator that helps founders build and launch successful startups. The accelerator is run by experienced operating partners who have "been there and done that." Product10x provides founders with mentorship, advisory, and access to a network of investors and partners. The accelerator focuses on Product Led Growth (PLG), Sales readiness, and Fundraise readiness, helping founders all the way from product to go-to-market.