Sales readiness is the state of being prepared and equipped to sell a product or service effectively. It involves understanding the product or service, the target market, the competition, and the sales process, and having the necessary skills and resources to execute the sales strategy.
Imagine you are a basketball player who wants to be ready to play in a game. In order to be ready, you need to have the right equipment (e.g. a basketball, shoes, and a uniform), understand the rules of the game and your role on the team, and have the skills and fitness to play well. Similarly, sales readiness involves having the right tools (e.g. a product or service to sell, a sales process, and a sales team), understanding the market and competition, and having the necessary skills and knowledge to sell effectively.