Go To Market (GTM) strategy SaaS is the way for your company to bring a product or a solution to the market. Go To Market Strategy SaaS includes defining the business plan, target audience, marketing plan, pricing and sales strategy.
In the industry, Go To Market strategy SaaS is the most confusing and often mis-represented strategy. For many this simply gets equated with marketing strategy. For the success of the product, it is critical to have a GTM that looks at how customer derives the product value and thus providing the ability for the company to monetize.