As a process of defining or optimizing the GTM, we would…

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  Identify and define the right customer segments with personas and their problems.

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  Define the user pain points and map the feature value.

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  Define and document the buyer journey – understand the buyers, users, influencers.

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  Align the value created to the customer with the right pricing strategy.

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  Pick a sales strategy for the specific customer segment – inside sales, field sales, self-service or partner models

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  Create the awareness, interest and bring customers and users to play with the product.

As you would realize, Go To Market is not a one time exercise but is a continuous process of aligning the product, price, sales, marketing, customers, and solutions.