Mortgage Industry : Transitioning from Services to Product Development


SaaS Product Development in The Mortgage Industry

Customer Situation :

The company has long been providing analytics solutions for mortgage services industry. With enough success and cash flow, the company wanted to build a product that would help mortgage companies and credit unions to better manage their assets and customers. But the company needed core expertise on what its takes to build a SaaS product and build a go-to-market strategy. Discover how financial tech startups can transition from services to product-led development and growth to improve the business.

Solution Approach:

We did a deep dive analysis with the founders and management team to understand the strengths and customer profiles. We then worked with multiple customers to understand their pain points and how the company can help them. Discover how financial tech startups can transition for the best.

End Result :

  • iconEducated the management team on doing projects vs. creating products.
  • iconHelped to create a product vision, roadmap with realistic timelines.
  • iconConceptualized and released the minimal viable SaaS product that helped the company to receive feedback from customers and iterate.

About the Author: Suresh Madhuvarsu is a serial entrepreneur and investor. He is the Managing Partner of Product10x Accelerator, a SaaS accelerator that helps founders build and launch successful startups. He is also the Co-Founder and CEO of Salestable, a purpose-built sales readiness platform for SMBs.

Suresh has over 20 years of experience in the technology/SaaS industry. He is a 4x founder with 2 exits. He is also an active angel investor and mentor to early-stage startups. Suresh is passionate about helping entrepreneurs build successful businesses. He believes that technology can be used to solve real-world problems and improve people's lives.

About Product10x: Product10x is a SaaS accelerator that helps founders build and launch successful startups. The accelerator is run by experienced operating partners who have "been there and done that." Product10x provides founders with mentorship, advisory, and access to a network of investors and partners. The accelerator focuses on Product Led Growth (PLG), Sales readiness, and Fundraise readiness, helping founders all the way from product to go-to-market.