Simply put, Product Led Growth is an organizational mindset to focus on product to ignite user growth and achieve network effects. Focus on the problem domain rather than the solution domain. Focus on user experience rather than sales experience. Focus on product execution rather than thought leadership. Focus on learning from users rather than pushing features to customers.
The cost of starting a technology startup has tremendously decreased in recent times. This means it’s very easy to start a company and the challenge is to reach to customers and increase adoption. For a long time, marketing took care of increasing awareness and sales took care of closing the pipeline to paid customers. However, this is quite an expensive process for many companies.
Product Led Growth (PLG) is a paradigm shift in many modern companies where every organization, including engineering, customer success, marketing and sales, focuses on the product impact on the customer. So, Product Led Growth is an organizational mindset. Everyone focuses on building right product for the right customer segment and provide constant value.
Product is the means to acquire, activate, and retain customers. This is not to say that everyone becomes Product Managers in the organization but everyone thinks about how to give “keys” to the customer and let them experience the product and bring in more customers into the platform to collaborate. Product Led Growth helps customers to move from one plan to another plan and lets the customer decide it very easily without sales or customer success intervention.
If you are using products like Slack, Atlassian, Zoom, Google Drive, Hubspot, Zendesk and Basecamp, you are already experiencing the companies using Product Led Growth.
At Product10x, a startup co-creator, we fully understand the value of Product Led Growth and help startups to build products with PLG mindset thus resulting in shorter sales cycles, decreasing customer acquisition costs, and increasing the ROI per employee.
If you have deep experiences with Product Led Growth and/or want to discuss more, reach us at email@example.com. And we hope this article covering how Product Led Growth is an organizational mindset of focusing on product to ignite user growth and achieve network effects has been beneficial to you.
About the Author: Suresh Madhuvarsu is a serial entrepreneur and investor. He is the Managing Partner of Product10x Accelerator, a SaaS accelerator that helps founders build and launch successful startups. He is also the Co-Founder and CEO of Salestable, a purpose-built sales readiness platform for SMBs.
Suresh has over 20 years of experience in the technology/SaaS industry. He is a 4x founder with 2 exits. He is also an active angel investor and mentor to early-stage startups. Suresh is passionate about helping entrepreneurs build successful businesses. He believes that technology can be used to solve real-world problems and improve people's lives.
About Product10x: Product10x is a SaaS accelerator that helps founders build and launch successful startups. The accelerator is run by experienced operating partners who have "been there and done that." Product10x provides founders with mentorship, advisory, and access to a network of investors and partners. The accelerator focuses on Product Led Growth (PLG), Sales readiness, and Fundraise readiness, helping founders all the way from product to go-to-market.