It’s no secret that Covid-19 has wreaked havoc on businesses everywhere. With a volatile economy, social unrest, record unemployment, and a general sense of exhaustion that hangs so thickly in the air that it could be cut with a knife, it’s easy for businesses in need of venture capital to feel a sense of despair.
It’s no secret that Covid-19 has wreaked havoc on several startups everywhere. With a volatile economy, social unrest, record unemployment, and a general sense of exhaustion that hangs so thickly in the air that it could be cut with a knife, it’s easy for businesses in need of venture capital to feel a sense of despair. Tips for raising capital during a pandemic are covered in this article, guiding you as you raise capital for your startup.
It’s true that:
The aforementioned data points are enough to leave anyone in the world of business—anyone at all, really—with a feeling of existential dread. But they also do not describe the entire picture.
Investing Has Not Ended
It turns out that even a once in a generation pandemic can’t stop big money. Venture capitalists are still out in the world doing what they do. They are just doing it over Zoom now.
Global funding between the months of January to May in 2020 was at about $82 billion globally--$10 billion less than the previous year, but also significant enough a sum to prove that major capital is still in circulation.
For all the problems that 2020 has brought, investments are only down 13% in the United States. In other words, there is still money on the table, even if it is somewhat more modest than the numbers seen in recent years past.
Raising Capital in a Pandemic
So how exactly do you raise capital in a pandemic that is as volatile as Covid-19? To understand this, one needs to take a look at the type of investments that are currently being made.
What This Means For Startups Trying to Raise Capital
Clearly, it is still possible to raise money during a pandemic, for some people. The numbers seem to indicate that businesses who were well-positioned going into 2020 can still reasonably expect to raise capital during the pandemic. This is especially true of industries that are thriving in pandemic conditions. These include:
On the other hand, companies that lack a high-quality product or a well-seasoned team may be better advised to try surviving the pandemic by buttoning down the hatches and hoping that before too long calmer winds will prevail.
For those that are in a position to think about fundraising, an attitude of caution is still recommended. In pandemic conditions, offers that might have once been unpalatable might now feel like a saving grace. In reality, the truth is that businesses do well to hold out for the right opportunities. Tips for raising capital during a pandemic were covered in this article, and should be helpful for you.
If you want to know more about how to raise funds during this time contact us at firstname.lastname@example.org.
About the Author: Suresh Madhuvarsu is a serial entrepreneur and investor. He is the Managing Partner of Product10x Accelerator, a SaaS accelerator that helps founders build and launch successful startups. He is also the Co-Founder and CEO of Salestable, a purpose-built sales readiness platform for SMBs.
Suresh has over 20 years of experience in the technology/SaaS industry. He is a 4x founder with 2 exits. He is also an active angel investor and mentor to early-stage startups. Suresh is passionate about helping entrepreneurs build successful businesses. He believes that technology can be used to solve real-world problems and improve people's lives.
About Product10x: Product10x is a SaaS accelerator that helps founders build and launch successful startups. The accelerator is run by experienced operating partners who have "been there and done that." Product10x provides founders with mentorship, advisory, and access to a network of investors and partners. The accelerator focuses on Product Led Growth (PLG), Sales readiness, and Fundraise readiness, helping founders all the way from product to go-to-market.