Go To Market (GTM) strategy is the way for your company to bring a product or a solution to the market. GTM includes defining the business plan, target audience, marketing plan, pricing and sales strategy.
In the industry, Go To Market is the most confusing and often mis-represented strategy. For many this simply gets equated with marketing strategy. For the success of the product, it is critical to have a GTM that looks at how customer derives the product value and thus providing the ability for the company to monetize.
As a process of defining or optimizing the GTM, we would…
As you would realize, Go To Market is not a one time exercise but is a continuous process of aligning the product, price, sales, marketing, customers, and solutions.