What’s your go to market strategy?


Go To Market Strategy in Co-Creating SaaS Startups

Your Go To Market strategy is key. Using this strategy on your SaaS startup is the way for your company to bring a product or a solution to the market. Go to Market includes defining the business plan, targeting your primary audience, creating a marketing plan, and implementing a sales and pricing strategy for your startup.

In the industry, Go to Market is the most confusing and often mis-represented strategy. For many this simply gets equated with marketing strategy. For the success of the product, it is critical to have a Go to Market strategy that looks at how customer derives the product value and thus providing the ability for the company to monetize.

As a process of defining or optimizing the Go to Market startegy, you should…

  • Identify and define the right customer segments with personas and their problems.
  • Define the user pain points and map the feature value.
  • Define and document the buyer journey – understand the buyers, users, influencers.
  • Align the value created to the customer with the right pricing strategy for startups.
  • Pick a sales strategy for the specific customer segment – inside sales, field sales, self-service or partner models
  • Create the awareness, interest and bring customers and users to play with the product.

Your Go to Market strategy is key. Keep in mind, it is not a one time exercise, but is instead a continuous process of aligning your product, price, sales, marketing, customers, and solutions. Working with Product10x, we will help you create a Go to Market strategy that will help you as a founder succeed with your SaaS startup.

About the Author: Suresh Madhuvarsu is a serial entrepreneur and investor. He is the Managing Partner of Product10x Accelerator, a SaaS accelerator that helps founders build and launch successful startups. He is also the Co-Founder and CEO of Salestable, a purpose-built sales readiness platform for SMBs.

Suresh has over 20 years of experience in the technology/SaaS industry. He is a 4x founder with 2 exits. He is also an active angel investor and mentor to early-stage startups. Suresh is passionate about helping entrepreneurs build successful businesses. He believes that technology can be used to solve real-world problems and improve people's lives.

About Product10x: Product10x is a SaaS accelerator that helps founders build and launch successful startups. The accelerator is run by experienced operating partners who have "been there and done that." Product10x provides founders with mentorship, advisory, and access to a network of investors and partners. The accelerator focuses on Product Led Growth (PLG), Sales readiness, and Fundraise readiness, helping founders all the way from product to go-to-market.