Co-Creating and Recruiting For Your SaaS Startup

It is important to master co-creating and recruiting for your SaaS startup in order to be successful. Some of the questions that product leaders think about as they scale the product or expand the product teams are:

• Should I hire for short-term win or long-term journey?
• Should I hire a strategic leader or execution expert?
• Should I hire a domain expert or a product management expert?
• Should my PM hire be internal execution focused or external focused?
• Should I hire a pricing expert or train existing product manager?
• Should I hire a technical product manager? If so, what does that mean?
• Do I need a product designer or a product manager?
• Should UX team be under the engineering organization or product organization?
• Is Product Owner a right fit in my org or should I hire a product manager?

There are several other strategies that can be helpful when recruiting for your SaaS startup:

• Social media is always useful for communicating with potential customers.
• You can hold meetups, conferences, or hackathons to get to know your customers better.
• When receiving any feedback, respond promptly.

No matter what is the size of your organization or how mature the product is, it is critical to build, maintain a great product organization for the overall success.

About the Author: Suresh Madhuvarsu is a serial entrepreneur and investor. He is the Managing Partner of Product10x Accelerator, a SaaS accelerator that helps founders build and launch successful startups. He is also the Co-Founder and CEO of Salestable, a purpose-built sales readiness platform for SMBs.

Suresh has over 20 years of experience in the technology/SaaS industry. He is a 4x founder with 2 exits. He is also an active angel investor and mentor to early-stage startups. Suresh is passionate about helping entrepreneurs build successful businesses. He believes that technology can be used to solve real-world problems and improve people's lives.

About Product10x: Product10x is a SaaS accelerator that helps founders build and launch successful startups. The accelerator is run by experienced operating partners who have "been there and done that." Product10x provides founders with mentorship, advisory, and access to a network of investors and partners. The accelerator focuses on Product Led Growth (PLG), Sales readiness, and Fundraise readiness, helping founders all the way from product to go-to-market.