The Story Behind Accelerating CentSai

73% of Americans rank their finances as the No. 1 stress in life. Younger generations are even more stressed out about finances than older generations with the majority of Gen Z’ers (82%) and millennials (81%) saying finances are at least somewhat stressful. Liekwise, the Coronavirus crisis is causing financial stress for nearly 9 in 10 Americans. CentSai believes in a financial literacy mission.

CentSai believes in one mission that EVERYONE must have access to financial literacy in life to make smarter and wiser financial decisions. In general, we all have focused for a long time on "Health and Wellness" but ignored the "Financial wellness" which brings in more stress and mental health issues to all generations.

Secret Sauce

Cofounders Arindam Nag and Doria Lavagnino found huge opportunity after seeing the huge impact of the 2008 financial crisis on normal everyday people. Both have journalism and entrepreneurial backgrounds that lead them to the CentSai journey. The founders have a rare combination of financial industry depth, technical insights, and an in-depth passion to provide no-nonsense financial literacy content.

Content writing is super expensive. Yes, SUPER expensive. While many players in the industry created the technology first and then try to look for the content, CentSai did exactly the opposite. They created very engaging content and then built the technology around *already* tested content.

What's the Opportunity

CentSai captures the essence of "FinTech", "Financial Marketing" and "Financial Education" markets. There is an endless opportunity in the intersection of these industries and execution is the key.

Financial literacy for kids and adults is becoming a necessary part of the curriculum. With the Apps like Robinhood, Mint, Venmo and Digit, the millennials and Gen Z generations are getting bite sized transactions, information and insights. The language has to be fun, simple and educational for the readers and consumers to grasp the concept.

Similarly, Financial Marketing for Financial Advisors, Mortgage Industry, Retail Banking and Community Banks have been very underserved markets. Think about how many times you made a decision because your financial institution sent you meaningful and educational content? This combined with a lack of customer engagement causes a lost opportunity and reduced cross-sell of financial products.

Plan and reach

CentSai has a wide range of products to offer to a variety of industries and user bases.

CentSai.com is a B2C website with 2000+ articles, videos, and quizzes across 30+ financial topics. The opportunity is to market this consumer facing website for millennials, GenZ and other financial savvy users. Lots of great opportunity to bring AI to recommend articles, personalize the content based on reader habits would be a great outcome.

CentSai One is a B2B platform product that helps distribute and market the content to win prospects and engage customers through fun articles, videos and quizzes. The content is available as "easy to share" social media links, iFrame or APIs based on the customer needs. The potential to bring in the AI and Analytics to personalize, recommend is huge.

CentSai Education is a B2B2C and B2B platform opportunity to create the content for the High Schools, Universities and Corporations using Learning Management System (LMS). Make it available via Desktop, Mobile in byte sized content, and even via text messages.

What's next?

As many Americans and people around the world are coming out of the COVID pandemic, governments and individuals are focusing on financial stability and wellbeing.

This a great time and opportunity for the CentSai to start with the US financial advisors, real estate professionals, retail banks and community banks to offer the financial marketing Platform - CentSai One. This is going to be a true SaaS game for B2B2C and B2B markets with an upsell opportunity for the services like social media, websites and training.

We strongly believe that LTV is 10x compared to CAC, which is a great business model when we apply the right sales teams in place.

Why Product10x?

Arindam and Doria strongly believe in the power of technology and products especially the power of AI to power "Product-Led Growth". Our mission at Product10x is to build SaaS companies and grow 10x using the power of product strategy and focusing on customer success.

Growing companies and products is not an easy journey for anyone. Need to keep the long term strategy in mind and work with day-to-day constraints like resources, capital and demanding customers. This is exactly we help startups with decades of experience running products and startup experience. As you can see, CentSai believes in a financial literacy mission.

The opportunity for CentSai is to disrupt the financial literacy and financial marketing industries. Super excited to discover the future together. If you are looking to learn more about financial literacy, financial marketing, and financial content, talk to Arindam and Doria.

About the Author: Suresh Madhuvarsu is a serial entrepreneur and investor. He is the Managing Partner of Product10x Accelerator, a SaaS accelerator that helps founders build and launch successful startups. He is also the Co-Founder and CEO of Salestable, a purpose-built sales readiness platform for SMBs.

Suresh has over 20 years of experience in the technology/SaaS industry. He is a 4x founder with 2 exits. He is also an active angel investor and mentor to early-stage startups. Suresh is passionate about helping entrepreneurs build successful businesses. He believes that technology can be used to solve real-world problems and improve people's lives.

About Product10x: Product10x is a SaaS accelerator that helps founders build and launch successful startups. The accelerator is run by experienced operating partners who have "been there and done that." Product10x provides founders with mentorship, advisory, and access to a network of investors and partners. The accelerator focuses on Product Led Growth (PLG), Sales readiness, and Fundraise readiness, helping founders all the way from product to go-to-market.