Co-Creating SaaS Startups and Your Product Strategy

Your product strategy achieves product goals, and it can mean different things to different companies and different leaders. But when it’s done right, product strategy provides the direction and boundaries on what should be done to achieve organizational product goals.

Defining product strategy is much of an outside-in approach to gather inputs and insights from the customers, competitors, market and business models. When you define the product strategy, you would have carefully answered questions.

• Who are the customers? and why should we solve their problem?
• Which category or sub-category of the customers should we serve?
• Should we focus on a specific industry or for all industries? And why?
• What industry trends should we care about and how do they impact?
• What will happen if we don’t solve customers’ problem?
• Who are the competitors? and why are they winning?
• What business model helps us to serve customers and also be profitable?

Your product strategy achieves product goals. As the company, market and customers evolve over time, the product strategy does too. It turns out that for many products that do not do well in the market, it may be due to a failed product strategy that hasn't changed over time or is not defined well.

About the Author: Suresh Madhuvarsu is a serial entrepreneur and investor. He is the Managing Partner of Product10x Accelerator, a SaaS accelerator that helps founders build and launch successful startups. He is also the Co-Founder and CEO of Salestable, a purpose-built sales readiness platform for SMBs.

Suresh has over 20 years of experience in the technology/SaaS industry. He is a 4x founder with 2 exits. He is also an active angel investor and mentor to early-stage startups. Suresh is passionate about helping entrepreneurs build successful businesses. He believes that technology can be used to solve real-world problems and improve people's lives.

About Product10x: Product10x is a SaaS accelerator that helps founders build and launch successful startups. The accelerator is run by experienced operating partners who have "been there and done that." Product10x provides founders with mentorship, advisory, and access to a network of investors and partners. The accelerator focuses on Product Led Growth (PLG), Sales readiness, and Fundraise readiness, helping founders all the way from product to go-to-market.