Product Strategy turns your company vision into product roadmap and helps you to deliver value to the customer.
Product strategy could mean different things to different companies and different leaders. But when it’s done right, product strategy provides the direction and boundaries on what should be done to achieve organizational product goals.
Defining product strategy is much of an outside-in approach to gather inputs and insights from the customers, competitors, market and business models. When you define the product strategy, you would have carefully answered questions…
As the company, market and customers evolve in time, the product strategy does too. It turns out that for many products that did not do well in the market, product strategy is either failed to change over time or is not defined well.